The Brief
Produce a range of Type Lead / Typographic designs for a range of paper based product for a specific/targeted market (see below)
Your designs should consider the development across gift cards, wrapping papers, gift bags and any other formats that you can identify within existing or proposed markets.
Background
Concept is a design company that focuses on design for paper product including gift wrap, gift bags, accessories (ribbons bows, tapes) for xmas, spring events and special occaissons.
Their clients include John Lewis, Waitrose, Paperchase, Clintons, Birthdays and Tesco
Product ranges cover a range of budgets, price scales and audiences from low priced but quality to higher end creative.
Designs solutions focus on the commercially viable/successful but forward thinking.
Considerations
Target Groups to consider are male, female, teenage, kids, new baby, wedding and general congratulations
Wording to Consider - happy birthday, just for you, surprise, new baby boy / girl, on your wedding day, to the happy couple,with love, wedding, congratulations, though any suggestions to fit the afore mentioned areas would be appreciated
Colour considerations are essential (see overleaf for initial guides) and should reflect current and projected trends
Mandatory
See additional sheet for mandatory specifications and standard formats.
Other formats used should reflect existing commercially available formats.
There should be a minimum of 6 designs per range i.e 6 cards, 6 wraps, 6 bags etc. or a combined range of 3 designs
Deliverables should demonstrate the perceived range of product and projected further development where necessary.
Target Audience / Tone of Voice
Who is buying & who is it for?
Appropriate to audience but consider humour, contemporary, classic, sophisticated, fun, sincere
Deliverables
Mock-ups for design solutions (to scale)
Presentation boards demonstrating concept, solutions and range.
Studio Brief Deadline
TB
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